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Magus Cagliostro · Immersive escape games for museums

Mystery. Stories. Riddles.

Magic has stormed into museum halls and business firms and turned them into limitless escape games. Immersive Storytelling is the secret glue that brings together people, contents and magic.

2017Turned the entire Israel Museum into one huge escape room
2018Rijksmuseum Escape Game, Amsterdam
2 × GuinnessWorld records for the largest magic lesson, 2012 and 2015
150,000+Students taught at the Magus Academy

Museum Projects

A story built on the museum’s own art, history or science, played out entirely in the visitors’ minds. No screens, no headsets: the virtual reality is achieved by purely analogue means, relying on the audience’s power of imagination.

Players pressing their ears to a museum wall, listening for a clue
Listening for the next clue — The Art of Escape
Children crawling on the gallery floor to search under a museum bench for a hidden clue
The gallery becomes the game board — searching under a bench for the next clue

Read the museum reviews → · Watch the trailers →

Newest project · Jerusalem Botanical Garden · 2026

Magic in the Forest

In summer 2026 the Jerusalem Botanical Garden became an enchanted forest. Cagliostro and the Magus Academy team built a whole world inside it: themed zones, characters, magic stations and a stage show. Visitors didn’t come to watch a performance. They stepped into a story.

24 charactersIn full costume, living among the garden paths. Every one of them was part of the story — visitors met them, talked with them and were swept along to the next zone.
Magic stationsHoudini in Chains, the Magic Carpet and more. At each station visitors didn’t just see magic — they performed it, and left with a photo nobody can explain.
The stageAt the heart of the forest, Cagliostro’s own show of magic and mentalism closed the story the visitors began on the paths.
Cagliostro and a performer from the team waving goodbye on the forest stage at the Jerusalem Botanical Garden
Final bow on the forest stage — Jerusalem Botanical Garden, 2026

A garden, a museum, a festival, a city centre: the experience turns any place into a world. Build one with us →

Immersive Business

Let our magic tell your story.

Attracting audiences and drawing their interest to different kinds of contents is what we do best. Our method of Immersive Storytelling was strikingly successful in museums, and it can be applied to many other scenes as well.

A captivating escape game, specially tailored for a specific theme, can turn your business or event into an enchanted adventure. It’s fun. It’s exciting. It’s thought provoking.

Who is Cagliostro?

“Most of what you are about to read is true. Some witnesses will swear they saw it with their own eyes. Or maybe not.”

Writer, producer and performer of magic for festivals, performances and TV shows. Cagliostro produces escape games for mass audiences, specifically for museums, where historical narratives and art become a fascinating and educational game for all ages.

He owns the Magus Academy, a school of magic with over 150,000 students, and specializes in merging magic with technology. In 2015 he gathered 1,576 high-school students from every faith and community in Haifa — Jews, Muslims, Christians, Druze and Bahai — for the largest magic lesson in history.

Let’s keep in touch.

Curators, directors and entrepreneurs of all ages are welcome. Tell us about your museum or event and we’ll imagine the game together.