A World First

The Museum
Escape

A boundless escape game played across an entire museum — no room, no walls, no limits.

The Concept

What if an entire museum became an escape room?

Not a single chamber. Not a corridor. The whole building. Every hall. Every exhibit. Every painting, sculpture, and artifact becomes a clue, a riddle, a portal.

This is the experience Magus Cagliostro designed and produced — a large-scale, boundless immersive escape game that transforms a museum into a living story. Visitors are no longer spectators. They are the protagonists.

A World First — Israel Museum, Jerusalem (2017)

The concept was born in Israel and proven at the Israel Museum in Jerusalem in the summer of 2017 — the first museum-wide escape game ever produced anywhere in the world.

Families, children, groups — all navigating the museum’s vast halls, solving mysteries woven into real artifacts, guided by a narrative of riddles and wonder.

The results exceeded all expectations.

“In my life I have never enjoyed a museum this much.”

“An excellent family experience. The children learned and had fun from the game. Congratulations on the idea!”

“A truly unique initiative — wonderful to see so many children in the museum!”

“I loved seeing the museum from a different angle.”

From Jerusalem to Amsterdam — The Rijksmuseum

Following the success at the Israel Museum, Cagliostro brought the concept to the Rijksmuseum in Amsterdam — one of the most iconic museums in the world.

Players navigated the grand halls of the Rijksmuseum, solving mysteries while standing inches from Rembrandt’s The Night Watch, Vermeer’s light, and centuries of human masterwork.

What happened in those halls was something no one expected: people who came to “play a game” stopped. Looked up. Really saw the art for the first time.

Magic and art do the same thing. They make you believe in something greater than what your eyes see.

What We Deliver

• 🎭 Full concept design — narrative, riddles, character arcs built around your collection
• 🗺️ Museum-wide mapping — the entire building becomes the game board
• 👨‍👩‍👧 Family & group formats — suitable for all ages, all group sizes
• 🌍 Multilingual — designed for international audiences
• 📖 Immersive storytelling — every exhibit becomes part of the story
• 🔁 Repeatable & scalable — new narratives season after season

Why It Works

Museums face a universal challenge: how to make collections feel alive to modern audiences — especially families and younger visitors.

The Museum Escape solves this. It gives people a reason to look closely, move through every hall, and engage emotionally with the space and its contents.

Not as passive observers. As active storytellers.